Mwansa, Beatrice Namaimbo (2008) The Role of Community Radio in the Preservation and Transmission of Culture: A Case Study of Mazabuka Community Radio Station. Masters thesis, University of Zambia.
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Abstract
There is no doubt that Community Radio in Africa has come as blessing and has a bright but challenging future. Clearly, their role of complementing the mainstream broadcasting station cannot be over emphasised. Community radio stations claim to be closer to the people, but little is known on how effective they have been in promoting, preserving and transmitting the culture of the people in the areas they are operating in. The purpose of this study which was done at Mazabuka community radio station was to establish the degree to which the radio has been able to transmit cultural programmes thereby maintaining and preserving the culture of the people. The specific objectives were to fmd out and evaluate the content of programmes being aired, help establish the standards of cultural values in community broadcasting, investigate the obstacles that limit the transmission and preservation of culture, assess the impact of community media in transmission of cultural programmes and examine whether community media are responsive to the views of the people. The study focused on assessing the out-put of the local content and the listeners' perception of the radio in so far as this is concerned. Triangulation of methods was employed and research tools included a survey questionnaire, indepth interviews, content analysis and direct observations. The Statistical Package for the Social Sciences (SPSS) was used to analyse the data quantitatively. The other data was analysed qualitatively. The fmdings in this study revealed that Mazabuka Radio has helped to generate a sense of local culture as the people hear their language used and nearly every programme aired on the radio has a "value lesson" in it. The study however, recommends that the radio can "still do more" by strengthening its role of socialising the youth through introduction of more cultural programmes that are inclusive, creative and interactive to generate an increased knowledge of cultural identity , help create selfconfidence in the community and enhance development.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Geoffrey Obatsa |
| Date Deposited: | 09 May 2019 13:30 |
| Last Modified: | 09 May 2019 13:30 |
| URI: | http://thesisbank.jhia.ac.ke/id/eprint/9173 |
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