A Commodification of Oral Literature via Social Networks: A Study of "Kula Happy"

Ndung'u, Ndiang'ui (2014) A Commodification of Oral Literature via Social Networks: A Study of "Kula Happy". Masters thesis, Kenyatta University.

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Socio-economic dynamics, such as industrialization, urbanization and communication technology developments among others have seen Kenyans of varying ethnic backgrounds living together as neighbours, schoolmates, roommates, college mates, work mates, business associates or even spouses in an urban setting. A central factor in this new way of life is technology. This study interrogates the symbiosis between modem communication technology and oral literature. Kula Happy has been studied as a manifestation of oral literature on the internet. The literature review interrogates oral literature on the internet by taking a tri-dimensional perspective: the manner in which oral literature, as exemplified in Kula Happy, has adapted itself to modem technology, how modem society as a 'remote audience' has adapted to the existence of oral literature within the new technologies and issues raised on Kula Happy and which are of relevance to modem society. A descriptive approach has been adopted for this study whereby a study of purposively sampled Kula Happy performances has been undertaken. These performances have been studied with reference to ethnicity and ethnic stereotypes, alcoholism, marital infidelity and religious hypocrisy. This research, for conceptual structure utilises, semiotic literary theory so as to interpret the transformations in oral literature as well as society. So as to understand the capacity of oral literature to entertain, Psychoanalytic literary theory has been deployed. Realization of a strong relationship between oral literature and the internet where reciprocation of positive contribution by each to the other has been made. It is this symbiosis that has availed to society certain advantages and allows for harnessing these benefits for posterity.

Item Type: Thesis (Masters)
Subjects: P Language and Literature > PN Literature (General)
P Language and Literature > PN Literature (General) > PN2000 Dramatic representation. The Theater
Divisions: Africana
Depositing User: Geoffrey Obatsa
Date Deposited: 09 May 2017 12:12
Last Modified: 09 May 2017 12:12
URI: http://thesisbank.jhia.ac.ke/id/eprint/1502

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