Structure, Conduct and Performance of Marketing Tomato in Abeokuta South Local Government Area, Ogun State

Odufa, Egbeadumah Maryanne (2009) Structure, Conduct and Performance of Marketing Tomato in Abeokuta South Local Government Area, Ogun State. Undergraduate thesis, Federal University of Agriculture, Abeokuta.

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Abstract

This project examined the marketing of tomato in Abeokuta south local government area in order to know ways to increase the efficiency of marketing the product. Eight markets were visited in the study area, they are- Adatan, Ibarapa- Ake, Ijaiye, Itoku, Ita-morin, Omida, Panseke and Kuto. Personal interview method of data collection was used to administer 80 well structured questionnaire to the randomly selected respondents. Ten respondents were selected from each of the eight markets in the local government area. Descriptive statistics, marketing margin, marketing efficiency and Gini coefficient were used to determine the conduct, performance and structure of the market in the study area. The result of the study revealed that most of the respondents depended solely on marketing. Due to poor infrastructure such as bad roads, about 95% of the marketers spend more on transport. About 89% of the tomatoes in the basket are lost due to breakage. Ameliorating the problems faced by the marketers by providing good infrastructures will further enhance the production and marketing systems, bring profit of tomato marketers as well as food availability for consumers. The results of marketing efficiency of 1.31 shows that every Naira spent yields N 1.31, suggesting economic efficiency. The marketing margin shows that tomato retailing is a profitable enterprise. The gini coefficient of0 .8 shows that there is inequality in revenue realization by the tomato sellers. With a gini coefficient value of0.8 which is closer to 1, it indicates that the tomato market is imperfectly competitive. The government should help to educate the marketers on ways to better preserve tomatoes and connect them to processing companies so as to reduce damage of the product. Micro-finance banks should help tomato marketers through their association to get loans to expand their business

Item Type:	Thesis (Undergraduate)
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Africana
Depositing User:	Geoffrey Obatsa
Date Deposited:	20 Sep 2017 11:57
Last Modified:	20 Sep 2017 11:57
URI:	http://thesisbank.jhia.ac.ke/id/eprint/2323

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