Investigating Factors that Affect Rabbit Production and Marketing as a Small Business

Hassane, Mahamat Hassane (1999) Investigating Factors that Affect Rabbit Production and Marketing as a Small Business. Masters thesis, Kenyatta University.

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Abstract

The settlers recognized the livestock sector as an important factor in the Kenyan economy during the introduction of exotic cattle at the turn of the 20th century. After independence of the republic of Kenya, in the sixties and seventies, it was evident that this informal sector (the production of livestock and the marketing of its products) contributed to the employment of many Kenyans and the growth of the economy. However until recently, this informal sector was looked upon as a method that is not sophisticated enough to earn a living because employment should be formal. Agribusiness is an important pillar of the economies of many countries. It is based on the production and marketing of agricultural and livestock products that can be used locally and can be exported for financial gains. The main agricultural sector, products are food crops (maize, rice, and other cereals), cash crops (coffee, tea, cotton, pyrethrum, etc.), recently the horticultural products and flowers. The livestock sector on the other hand has the following products; live animals (cattle, goats and sheep, camels), various meat products, milk and butter, wool, hides and skins. The livestock products (Table 1) contribute to the economic growth of the country beside the industrial, tourism and the informal sectors and they need to be better marketed. Table 1 shows an increase in the export volume of animal products (meat, hides and skins, butter and ghee and wool) from 1994 to 1996 in the economy of Kenya. However, this increase is relatively low, due to the number of livestock in Kenya. There is room to increase the volume of animal products exported and better production and marketing strategies of existing animal products as well as rearing and production of non-traditional animals such as rabbits.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
S Agriculture > S Agriculture (General)
Divisions: Africana
Depositing User: Tim Khabala
Date Deposited: 25 Sep 2017 09:20
Last Modified: 25 Sep 2017 09:20
URI: http://thesisbank.jhia.ac.ke/id/eprint/2355

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