Walya, Esther W. (1996) Kenyan Banking Discourse Structure, Strategies and their Effects on Banking Interaction. Masters thesis, Kenyatta University.
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Abstract
This study explores the structure of Kenyan banking discourse. In addition, it outlines those discourse strategies that the interactants apply in their conversations and the effects that they have on banking interaction. The background of the problem raises some of the basic concepts in discourse analysis which offer some insights in interpreting the entire study. The observations in the study are made within the framework of the Speech Act Theory with specific reference to Edmondson's (1981) model. The study achieves its objectives through the use of spontaneous conversational data between bankers and customers. These were supplemented by research notes made by the researcher during data collection. The findings of this study reveal that the structure of Kenyan banking discourse and the strategies that the interactants use are greatly influenced by both verbal and non-verbal forms of communication. Further, the code used by the interactants has major significance on the entire discourse. However, the linguistic items used in this discourse remain primary since they affect the manner in which the discourse is understood and interpreted. The work concludes that it is difficult to separate linguistic behaviour from the interactants' social "behaviour"
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications P Language and Literature > P Philology. Linguistics |
| Divisions: | Africana |
| Depositing User: | Tim Khabala |
| Date Deposited: | 14 Dec 2017 07:17 |
| Last Modified: | 14 Dec 2017 07:17 |
| URI: | http://thesisbank.jhia.ac.ke/id/eprint/2894 |
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