Keter, Meshack Kimutai (2010) Strategic Responses to Competition by the Kenya Ports Authority. Masters thesis, Kenyatta University.
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Abstract
KPA is now operating In a more competitive business environment than before, and the importance of strategic management cannot be overemphasized, because it determines how an organization reacts to competition and other global challenges. The wayan organization reacts strategically will determine its survival and even prosperity. The purpose of this study is to find out the kind of challenges that KPA faces from competition and other global challenges. This study will also document the strategic responses that KPA has put in place and how it has performed given these responses. The study will be conducted in Mombasa where KPA has its headquarters and all the top managers are based. Stratified sampling method will be used in this study. Questionnaires, observation and interviews will be adopted as tools of data collection The findings of this study are expected to reveal the nature of challenges faced by KPA as a result of competition and others from the global arena. The study findings will also indicate how KPA has responded to these challenges and the success of the strategies being studied (Marketing, IT, organisation culture change and organisation structure).
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Africana |
| Depositing User: | Tim Khabala |
| Date Deposited: | 20 Feb 2018 09:19 |
| Last Modified: | 20 Feb 2018 09:19 |
| URI: | http://thesisbank.jhia.ac.ke/id/eprint/3345 |
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