Ogina, Getrude Mahulo (2013) To Investigate the Effects of Information Systems on Sustainable Competitive Advantage within the Aviation Industry: A Case: Kenya Airways Limited. Masters thesis, Kenyatta University.
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Abstract
Information systems are used in organizations to build sustainable competitive advantage. However these systems are subject to change when organization is responding to change from the external forces. This study focused on the three dimensions of information systems i.e. technology, strategic leadership and organization and how these are managed to build competitive advantage. With Porter's five-force model and the value chain model, this study specifically aimed at assessing the effect of technology on competitive advantage, determining the extent to which organization characteristics impact on competitive advantage and determining the role of strategic leadership on sustainable competitive advantage during strategic change. From the population of 900, the sample of 13% which is equivalent to 117 was drawn from executive directors, senior managers and managers and pilots who were picked by stratified sampling from Kenya Airways Ltd. Self-administered questionnaires and personal interviews were used. Data analysis was done by Measures of Central Tendency, Chi-square and Descriptive Analysis (percentages and averages) which was followed by data presentation on bar graphs, pie charts and tables. The study concludes technology should result in factors that build competitive advantage with resources and capabilities in business processes being strategically flexible and costly for imitation by competitors. During change culture should focus on important stakeholders with strategic leadership focusing on employees and enhancing communication systems.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce T Technology > T Technology (General) |
| Divisions: | Africana |
| Depositing User: | Tim Khabala |
| Date Deposited: | 13 Mar 2018 13:52 |
| Last Modified: | 13 Mar 2018 13:52 |
| URI: | http://thesisbank.jhia.ac.ke/id/eprint/3514 |
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