Shiferaw, Amsalu (2004) Response to HIV/AIDS Prevention Messages: Based on the Extended Parallel Process Model, among Bahir Dar University Students, North West Ethiopia. Masters thesis, Addis Ababa University.
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Abstract
The Extended Parallel Process Model (EPPM) provides useful information to understand the health communication messages gap. The survey was conducted to assess perception level of the risk communication variables and to examine whether the risk communication variables are predictors to HIV/AIDS prevention practices. A cross-sectional study was conducted based on EPPM in December 2003 among Bahir Dar University students. Self-administrative questionnaire prepared in English was used to collect data. Data analysis and interpreted was done using appropriate statistical methods. In this study 456-second year and above students participated. The result showed that 166(34.6%) of the students, more males than females (P<0.001) had ever had sexual intercourse. Condom use among those who had sex in 12 months prior to the survey was about 52%. A belief of personal susceptibility was very low particularly for females (1.8±1.05), (P<0.001) perceived severity was moderately high (3.8±1.32) and the perception of efficacy was high for abstinence (4.5±0.97) and seems undecided for condom (2.9±1.09). Females strongly agreed (4.2± 1.15) (P<0.001) than males (3.7±1.28) that they could able to be abstinent. The study participants reported low selfefficacy regarding condom use. Male students moderately agreed (3.5 ±1.16; P<0.001) than females (2.6±1.25) for self-efficacy of condom use). They had extremely positive attitude towards abstinence (4.5 ± 0.83) good for monogamy (4.0 ± 1.06) and fair attitude (3.1±1.15) towards condom use. Correlation and regression analysis of risk communication and outcome variables showed that perceived response-efficacy, selfefficacy towards condom and perception of susceptibility were predictors for condom use and self-efficacy was predictor for being abstinent. Credible source of information were cited as persons living with HIV/AIDS, religious persons and health personnel. Most important type of messages were with real experience and preferred way of learning was reported as religious affiliated, peer education and discussion with families. This study revealed that among health communication variables self-efficacy is strong predictor and response-efficacy, and perceived susceptibility are moderate predictors particularly for condom use. Where as perception of severity of disease was not related with response behaviors. Therefore, models/theory needs to be used to assess, design, develop and promote health intervention messages.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | perception of threat, susceptibility, severity, efficacy, response- efficacy, self-efficacy, no response, danger control fear control |
| Subjects: | R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine R Medicine > RA Public aspects of medicine > RA1001 Forensic Medicine. Medical jurisprudence. Legal medicine |
| Divisions: | Africana |
| Depositing User: | Vincent Mpoza |
| Date Deposited: | 29 Jun 2018 11:22 |
| Last Modified: | 29 Jun 2018 11:22 |
| URI: | http://thesisbank.jhia.ac.ke/id/eprint/6288 |
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