Parental Concern towards the Effect of Inappropriate Television Content on Children and the Practice of Parental Television Mediation in Bole Sub City, Addis Ababa

Gizachew, Tigist (2014) Parental Concern towards the Effect of Inappropriate Television Content on Children and the Practice of Parental Television Mediation in Bole Sub City, Addis Ababa. Masters thesis, Addis Ababa University.

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Abstract

Parental television mediation is believed to counter the negative effect of television on children and parental concern towards the effect of inappropriate contents on children is considered the driving force to parental mediation of such content. The objective of this study was to examine the level of parental concern towards the effect of inappropriate television content on children and to explore the presence and the extent of parental television mediation practice in Bole Sub City, Addis Ababa. The study also intended to assess the relationship between respondents’ socio-economic characteristics and their television mediation practiced as well as the relationship between parental concern and the practice of television mediation. The study used survey research method and employed a three stage Probability Proportionate to Size (PPS) sampling technique in which kebeles, enumeration areas CSA uses for population census and households were the primary, secondary and tertiary sampling units used. A total of 384 parents (113 mothers and 253 fathers) have participated in the study. Quantitative data have been collected using structured questionnaire. Data collected were analyzed using SPSS 20 and presented in descriptive statistics using cross tabulation and chi-square tests. Accordingly, findings revealed that the majority of the parents were moderately concerned about inappropriate television content (50%) followed by highly concerned parents (33%). The findings also indicated that parents (54%) mediated their children’s television viewing and the rest (46%) did not employ any monitoring technique at all. From the mediation strategies, coviewing was found to be the most prevalent among 80% of the parents. The finding indicated significant relationship between parental mediation and household monthly income (p<0.001). No significant relationship was detected for other socio-economic characteristics. The result revealed a significant relationship between parental concern and their use of television mediation strategies (p<0.001). Based on the findings parents are advised to be cautious and responsible in monitoring their children’s television viewing to mitigate the negative effects of exposure to inappropriate television content.

Item Type: Thesis (Masters)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
R Medicine > RJ Pediatrics > RJ101 Child Health. Child health services
Divisions: Africana
Depositing User: Emmanuel Ndorimana
Date Deposited: 02 Aug 2018 09:03
Last Modified: 02 Aug 2018 09:03
URI: http://thesisbank.jhia.ac.ke/id/eprint/8282

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