An Assessment of Financial Performance and Its Implications on Expansion Programmes of Selected Supermarkets in Nairobi - Kenya

Chege, Hilary Nduati (2004) An Assessment of Financial Performance and Its Implications on Expansion Programmes of Selected Supermarkets in Nairobi - Kenya. Masters thesis, Kenyatta University.

PDF (An Assessment of Financial Performance and Its Implications on Expansion Programmes of Selected Supermarkets in Nairobi - Kenya) An Assessment of Financial Performance and Its Implications on Expansion Programmes of Selected Supermarkets in Nairobi - Kenya.pdf - Accepted Version Restricted to Repository staff only Download (33MB) | Request a copy

Abstract

Growth and expansion are among the most adored strategies in almost every organization that is a going concern. Organizations usually seek growth in sales, profit and market share. To this end, organizations will envisage a number of growth and expansion strategies at its disposal. In recent past, supermarkets have been expanding at a faster rate than before. While others are expanding and making profits, others are making losses despite their expansion efforts. This phenomenon has led to this study. The objectives of the study is to identify the reasons for undertaking expansion, determine influence of selling price and cost on expansion and to establish influence of trained and experienced employees on expansion. The study is of importance to those organizations wishing to expand as they will know the kind of out comes to expect. A study targeted a sample of 25 supermarkets with two respondents each. However, data was collected by use of questionnaires and interviews from 21 supermarkets and hence a total number of 42 respondents. After data analysis it was found out that profit is the significant variable that influences expansion. Experience and education level of employees were also found to be important variables.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HJ Public Finance
Divisions:	Africana
Depositing User:	Tim Khabala
Date Deposited:	01 Sep 2017 07:26
Last Modified:	01 Sep 2017 07:26
URI:	http://thesisbank.jhia.ac.ke/id/eprint/1921

Actions (login required)

View Item