Strategy Implementation, Strategic Alignment and Performance of Catholic Relief Services in Kenya

Ambiyo, Eunice Catherine (2015) Strategy Implementation, Strategic Alignment and Performance of Catholic Relief Services in Kenya. Masters thesis, University of Nairobi.

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Abstract

Strategy implementation involves organization of the firm's resources and the motivation of staff to achieve objectives. Organisation’s performance is the measure of standard or prescribed indicators of effectiveness, efficiency, and environmental responsibility such as, cycle time, productivity, waste reduction, and regulatory compliance. The objective of this study was to assess the relationship between strategy implementation, strategic alignment and performance at Catholic Relief Services, Kenya. The study was conducted through a case study, focussing on strategy implementation and strategic alignment on performance of Catholic Relief Services. The researcher used interview guides with both closed and open ended questions to collect data. Primary and secondary data were collected for the purpose of this study and analysed using content analysis. From the study findings it was clear that strategy implementation and strategic alignment influence organisation performance in a case where the organization uses various measures such as projected performance of competitors, organization goals, past performance of the organisation and projected performance of organisation in the same industry to assess its performance. The study established that implementation of the new strategy had influenced organization and individual performance positively including organisation growth to a great extent with strategic program areas influencing opportunities that would be pursued in the market.. The study concluded that alignment of core resources and the assessment of capabilities were critical towards improving performance. The study contributes to theory by providing the relevance of direct linkages proposed by McKinsey 7-S framework in effective implementation and steering of resources dedicated for strategy. This study provides several implications for practice as it presents management with an insight on the role of structure, capabilities, and functional competencies in the business strategy and performance nexus. Managers must simultaneously implement the right strategy with the right capabilities and functional activity as mediating factors. The study recommended a review of core competencies, clear articulation of the goals and objectives of the strategy, increased resource allocation to strategic areas of operation and staffing the organisation with requisite skills to support the strategy implementation efforts to realise an improvement in organizational performance. The study recommends further research on the success of the “One Agency Approach” across other regions where Catholic Relief Services has its operations.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Africana
Depositing User:	Mr Nahum Osman
Date Deposited:	16 Jun 2016 12:29
Last Modified:	16 Jun 2016 12:29
URI:	http://thesisbank.jhia.ac.ke/id/eprint/475

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