Mobile Banking and Its Effect on the Financial Performance of Commercial Banks: A Case Study of Selected Banks in Narok Town, Kenya

Omoto, Salome Gifty (2021) Mobile Banking and Its Effect on the Financial Performance of Commercial Banks: A Case Study of Selected Banks in Narok Town, Kenya. Other thesis, Maasai Mara University.

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Abstract

The purpose of this study was to analyze mobile banking and its effect on the financial performance of commercial banks, a case study of selected banks in Narok town. The study was guided by the following research objectives to: establish the effect of mobile banking withdrawals and deposits on financial performance of banks; establish the effect of mobile banking loans on the financial performance of banks; establish the role of mobile banking fund transfers on the financial performance of banks; evaluate the effect of mobile banking payment of bills on the financial performance of banks. The study adopted descriptive research design where selected banks in Narok town were studied. The population under the study included management team, head of departments and bank staff of selected banks in Narok town. The study was guided by the financial intermediation theory, modern economics theory and the diffusion of innovation theory. Purposive sampling technique was used to select head of departments while simple random sampling technique was used to select bank staff. The primary source of data was through questionnaires. Data analysis was performed through SPSS version. Descriptive statistics was expressed as frequencies and percentages while inferential statistics was presented through regression analysis. Output of the findings was presented in form of tables and figures. The study found out that mobile banking withdrawals and deposits had a positive and significant relationship with financial performance; Mobile loans, mobile fund transfers and mobile payment of bills had a positive and insignificant relationship with financial performance taking into account significance level is 0.05. The study concluded that customers can access efficient and accessible financial services via mobile banking.

Item Type:	Thesis (Other)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Africana
Depositing User:	Geoffrey Obatsa
Date Deposited:	23 Nov 2021 05:07
Last Modified:	23 Nov 2021 05:07
URI:	http://thesisbank.jhia.ac.ke/id/eprint/9666

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